As the Sole UX Designer, built with stakeholders and engineers a real estate platform as a service that serves two fundamentally different audiences within a single product — each with their own journey, needs and revenue model.

• Ran end-to-end product discovery — used AI vibe coding tools to prototype, test with users, and validate ideas before sprints were scoped.
• Conducted 9 user interviews to understand user pain points, shaping early design direction and platform vision.
• Developed and maintained the design system with 25+ reusable components, including branding, layout, content, and grids, ensuring WCAG accessibility compliance and consistency across customer experience.
• Drove project management across every quarter — scoping, execution, and success metrics tracked in Monday.com.
• Reduced task completion time by 40% through 3 rounds of usability testing with 5 participants.

• Delivered 12+ projects in under 8 months with a 95% on-time rate serving SaaS and eCommerce businesses.
• Worked closely with an engineer building Epitrack, a web and mobile app for people with Epilepsy — focused on tracking and documenting when episodes were occurring and alerting their personal assistants.
• Partnered with the business owner to define and build a digital experience for Playville, a brand new children's play center, from the ground up.
• Partnered with a skincare brand to design a full UX/UI experience and ad campaign, achieving 5% CTR at launch and validating product-market fit.
• Grew a self-sustaining client pipeline through strong stakeholder relationships, clear communication, and consistent delivery quality.
• Collaborated and led meetings with diverse audiences and people from different industries, aligning on goals and driving projects forward.

• Managed multiple projects from concept to completion, executing product design and visual design as a multidisciplinary designer working at the intersection of design, brand, and business strategy.
• Retained 95% client satisfaction by managing scope, timelines, and quality while adapting quickly to evolving requirements and stakeholder feedback.

• Applied user-centered design principles to create seamless, accessible shopping experiences across eCommerce platforms.
• Delivered high-fidelity Figma designs and interactive prototypes, working closely with engineering and stakeholders to ensure seamless handoff and client satisfaction.
• Drove a 2% churn reduction, impacting an e-commerce store with 2,500+ product listings.

• Translated client briefs into spatial concepts and technical drawings, balancing aesthetic and functional needs across residential and commercial projects.
• Defined material strategies through moodboards and visual presentations, ensuring cohesive outcomes and clear stakeholder alignment.
• Shaped project scope through structured discovery sessions, reducing revisions and delivering on time with consistent quality.